www.theguardian.com
9 months agoMusic
Spotify Wrapped is creepy, meaningless and shows just how much data big tech has on you
Spotify Wrapped has become a global event, showcasing the platform's dominance in the streaming industry.
The campaign includes brand partnerships, billboard advertising, and a launch gig with popular artists.
Wrapped results are more elaborately presented now, with character archetypes based on users' streaming habits. [ more ]