#marketing-psychology
#marketing-psychology

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Master Influence, Sell More: ChatGPT Prompts To Apply Cialdini's Rules

Understanding and applying Cialdini's principles of influence can dramatically enhance marketing effectiveness and drive sales.

Sigmund Freud's Strange Connection To Bacon And Egg Breakfasts - Tasting Table

Freud's nephew Edward L. Bernays transformed American breakfast choices through a manipulative PR campaign for bacon and eggs.

#consumer-behavior

Research shows that funny reviews are a double-edged sword

Humorous product reviews engage consumers but can also create uncertainty, affecting purchasing decisions.

How the lonely supermarket banana can trick your brain

Lone bananas labeled as 'sad singles' increased sales through shopper empathy, revealing how emotional marketing can influence purchasing behavior.

Embracing Imperfections in Marketing: How to Embrace Flaws Using the Pratfall Effect

Marketing often highlights positives but can come off as superficial, neglecting the power of authenticity and imperfection.

The Confetti Illusion' Makes Fruit Appear Riper Than It Really Is

Color of netting influences perceived ripeness of fruit, enhancing consumer appeal and sales.

Costco Gold Bars: Playing 4D Chess With Your Membership

Maximizing your Costco membership requires understanding its psychological tactics and planning purchases strategically to save money.

Research shows that funny reviews are a double-edged sword

Humorous product reviews engage consumers but can also create uncertainty, affecting purchasing decisions.

How the lonely supermarket banana can trick your brain

Lone bananas labeled as 'sad singles' increased sales through shopper empathy, revealing how emotional marketing can influence purchasing behavior.

Embracing Imperfections in Marketing: How to Embrace Flaws Using the Pratfall Effect

Marketing often highlights positives but can come off as superficial, neglecting the power of authenticity and imperfection.

The Confetti Illusion' Makes Fruit Appear Riper Than It Really Is

Color of netting influences perceived ripeness of fruit, enhancing consumer appeal and sales.

Costco Gold Bars: Playing 4D Chess With Your Membership

Maximizing your Costco membership requires understanding its psychological tactics and planning purchases strategically to save money.

moreconsumer-behavior

The surprising downside of self-service kiosks and how restaurants can fix it

Customers feel rushed to order quickly at self-service kiosks due to line pressure, resulting in less spending and fewer new item trials.

Restaurants can mitigate rush pressure by using a single queue for multiple kiosks or by communicating responsibility for delays.

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