Hubspot2 days agoMarketingEmbracing Imperfections in Marketing: How to Embrace Flaws Using the Pratfall EffectMarketing often highlights positives but can come off as superficial, neglecting the power of authenticity and imperfection. [ more ]
Fast Company1 week agoUX designResearch shows that funny reviews are a double-edged swordHumorous product reviews engage consumers but can also create uncertainty, affecting purchasing decisions. [ more ]
www.spektrum.de1 month agoOMG scienceThe Confetti Illusion' Makes Fruit Appear Riper Than It Really IsColor of netting influences perceived ripeness of fruit, enhancing consumer appeal and sales. [ more ]
24/7 Wall St.1 month agoNYC foodCostco Gold Bars: Playing 4D Chess With Your MembershipMaximizing your Costco membership requires understanding its psychological tactics and planning purchases strategically to save money. [ more ]
Hubspot2 days agoMarketingEmbracing Imperfections in Marketing: How to Embrace Flaws Using the Pratfall EffectMarketing often highlights positives but can come off as superficial, neglecting the power of authenticity and imperfection. [ more ]
Fast Company1 week agoUX designResearch shows that funny reviews are a double-edged swordHumorous product reviews engage consumers but can also create uncertainty, affecting purchasing decisions. [ more ]
www.spektrum.de1 month agoOMG scienceThe Confetti Illusion' Makes Fruit Appear Riper Than It Really IsColor of netting influences perceived ripeness of fruit, enhancing consumer appeal and sales. [ more ]
24/7 Wall St.1 month agoNYC foodCostco Gold Bars: Playing 4D Chess With Your MembershipMaximizing your Costco membership requires understanding its psychological tactics and planning purchases strategically to save money. [ more ]
Fast Company2 weeks agoUX designThe surprising downside of self-service kiosks and how restaurants can fix itCustomers feel rushed to order quickly at self-service kiosks due to line pressure, resulting in less spending and fewer new item trials. Restaurants can mitigate rush pressure by using a single queue for multiple kiosks or by communicating responsibility for delays. [ more ]