A recent study from the University of Georgia reveals that news article labels, specifically 'most shared' and 'most read', significantly influence audience engagement. The research shows that readers are swayed by popularity, tapping into the psychological tendency to follow crowd behavior. While 'most shared' indicates widespread interest, it often relates to frivolous content, whereas 'most read' is perceived as more informative. This distinction affects how articles attract clicks, emphasizing the importance of news labeling strategies for revenue and audience retention.
If something is most shared, we might assume that means many people had to read it and then deem it interesting enough or important enough to pass it on.
These types of labels are not going anywhere. Popularity even in news labels is a psychological phenomenon.
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