#marketing-cloud

[ follow ]
#in-game-advertising #mobile-marketing #ad-tech #esports #composable-stack #integration-costs #data-management
Marketing tech
fromThedrum
2 days ago

Adverty and InMobi launch in-game advertising for global brands and agencies

In-game ads launched on InMobi Exchange via Adverty technology, enabling global brands and agencies to reach engaged mobile gamers with brand-safe, immersive placements.
Marketing tech
fromMarTech
1 month ago

The hidden tradeoffs in moving to a composable martech stack | MarTech

Moving to a composable stack from a monolithic marketing cloud incurs hidden costs in integration, coordination, data management, vendor management, and skill requirements.
Marketing tech
fromMarTech
8 months ago

Winter 2026 Salesforce release will be heavy on Agentforce for marketers | MarTech

Agentforce expands across Salesforce marketing apps, embedding AI to improve campaign creation, optimization, prospect management, and data-driven marketing decisions.
[ Load more ]