"Adverty AB (publ), the leading in-game platform for advertisers, agencies and game developers, and InMobi, the world's leading independent marketing cloud, today announced the official launch of in-game advertising on InMobi Exchange. The partnership will enable brands and agencies across the globe to reach premium mobile users with ads that blend into the game environment, such as electronic advertising boards in an esports arena or the extremely popular casual and hypercasual gaming space, using Adverty's multi-patented in-game ad technology."
""This news is further proof that the most exciting, largely untapped media frontier is very much open for business. What's more, both branding and performance advertising options are available, meaning that advertisers can unlock previously unreachable audiences at scale and turbocharge their marketing efforts in ways never before thought possible. With this partnership, the door is wide open for further innovation," says Tobias Knutsson, CEO, Adverty."
""In-game advertising is one of these new frontiers that allow advertisers to interact with their consumers in a highly intuitive way. InMobi's technology and unmatched mobile in-app expertise allows global advertisers to access the highly engaged and diverse mobile gaming audience in a medium that is becoming increasingly relevant.""
"Indeed, gaming has become an extremely attractive media channel for advertisers in recent years, with opportunities for brands to deliver high-impact creatives to a highly engaged global audience of over 3 billion gamers. In 2020, mobile gaming saw unprecedented growth both in terms of users and time spent."
Adverty AB and InMobi launched in-game advertising on InMobi Exchange. The partnership enables brands and agencies worldwide to reach premium mobile users with ads that blend into game environments. Examples include electronic advertising boards in esports arenas and placements in casual and hypercasual games. Adverty’s multi-patented in-game ad technology powers the integration. The offering supports both branding and performance advertising, helping advertisers unlock previously unreachable audiences at scale. InMobi positions in-game advertising as an intuitive way to interact with consumers, supported by mobile in-app expertise. Gaming is described as an increasingly relevant media channel with a global audience of over 3 billion gamers and strong growth in mobile gaming usage and time spent.
Read at Thedrum
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