Big CPG Brands Are Quick To Cut Ad Spend Amid A Tough US Market | AdExchanger
Large CPG brands face cautious consumers and shrinking margins in North America, cutting marketing spend to protect profitability amid macro uncertainty and demographic softness.
Profit warnings surge as weak consumer confidence hits UK-listed firms ahead of Budget
Weakening consumer confidence is driving a rise in UK profit warnings, compounded by macroeconomic and geopolitical uncertainty and concentrated losses in software, construction, and retail.
Conflicting traditional economic indicators prompt CEOs to monitor alternative business and market metrics to anticipate shifts and maintain competitive advantage.