#live-experiences

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Adweek
1 month ago
Marketing

Spotify Unveils Spotify Live Experiences, Its First Events Sponsorship Product

Spotify introduces Live Experiences for brand integration at events.
Events sponsorships aim to enhance advertiser interactions with Spotify's community. [ more ]
The Drum
2 months ago
Marketing

Watch: Agency leaders debate social media, politics, and the 'experiential future'

2024 defining trend predictions include more AI, pivotal elections, rise of live experiences, and geopolitical turmoil.
Leading figures in adland discuss 2024 marketing trends on The Drum TV. [ more ]
The Drum
2 months ago
Artificial intelligence

Mobile advertising in Southeast Asia: 2024 trends and what they mean for marketers

Smartphone penetration rate in Southeast Asia is 88.9%.
Key trends in 2024 focus on seamless, smart, and serendipitous experiences. [ more ]
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