#list-quality

#list-quality

With 93 percent of people checking their inboxes at least once a day, email is still one of the highest-ROI channels out there. But over the past few years, email marketing has become easier to do poorly. Artificial intelligence and automation have removed friction, but they've also made it easier to overlook the basics that mailbox providers now scrutinize more closely. Here are some of those basics, and the problems they bring.