Media industry
fromFast Company
1 day agoAI is turning every story into raw material
Liquid content allows for rapid transformation of media across formats using AI, enabling efficient content repurposing for various platforms.
Publishers' adoption of generative AI is reducing the friction between content and format, making it easier for the same story to appear as shorter summaries, audio, or video, often in real time. To some publishers, a text article may soon be more of a vehicle for original reporting, not a final product. That information could become no longer available strictly in a static piece of content, but transformed into different shapes and formats, based on a reader's signals and preferences.