#lipton

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fromTasting Table
2 weeks ago

The Lipton Tea Myth That Had Consumers Thinking They Drank Worms - Tasting Table

In the video, an unseen narrator opens a bag of Lipton lemon-flavored green tea - normally, you would never open your tea bag, so it's unclear what prompted this. The narrator proceeds to pour out the loose tea and begins to point out tiny shapes, claiming are "worms," despite nothing moving over the course of the video. The narrator also says it's not a fluke, as "several bags and several boxes" that they've opened are the same.
Food & drink
Marketing
fromFast Company
4 months ago

Exclusive: Lipton's new brand wants to be everyone's cup of tea

Lipton is revitalizing its brand identity to maintain relevance amid competition and evolving market dynamics.
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