Tech industry
fromFast Company
15 hours agoCrypto.com CEO is the latest boss to blame AI as he lays off 12% of staff
Crypto.com is laying off 12% of its staff, citing AI integration as the reason for the workforce reduction.
One of the commercials that had people talking was for a new website called . The commercial informed users to go to the website so they can reserve a username of their choice, even suggesting that names like "Elon" were available. The site went down almost immediately after the Super Bowl commercial aired as it struggled with the influx of traffic.
But the mysterious teaser worked; web searches for "What is AI.com" exploded. According to EDO, a company that helps businesses measure the impact of advertisements, AI.com was the top-performing ad of the night, with 9.1 times as much engagement as the average Super Bowl ad. But when interested people rushed to the website, they found an error message waiting for them. The company's website had immediately crashed.
Kris Marszalek, CEO and co-founder of crypto and stock trading platform Crypto.com, has bought an expensive website. In this case it's AI.com, valued at one point at $100 million, which will serve as the online home for his new company of the same name. The website launch is being paired with a Super Bowl ad that will air this Sunday.