One of the commercials that had people talking was for a new website called . The commercial informed users to go to the website so they can reserve a username of their choice, even suggesting that names like "Elon" were available. The site went down almost immediately after the Super Bowl commercial aired as it struggled with the influx of traffic.
After nearly 13 years, the Svedka Fembot - a busty breast-plated robobabe who's a favorite among nostaglic and, uhh ... thirsty fans - has returned to the Super Bowl in the first almost-fully AI-generated ad to be featured during the annual sporting showdown. The vodka brand partnered with the same studio, Silveside AI, behind the divisive "dystopian nightmare" Coca-Cola ad of Christmas 2024.