Matthew McConaughey and Woody Harrelson star in a Super Bowl ad promoting the True To Texas campaign to enhance film incentives in Texas. Directed by Nic Pizzolatto, the ad features the actors reprising their roles from "True Detective" while driving with Dennis Quaid, who is comically handcuffed. The campaign aims to attract film productions to Texas, asserting that a small investment of the state budget could transform Texas into a major filming destination. The ad also features appearances from Billy Bob Thornton and Renée Zellweger, indicating strong support from celebrities for this initiative.
Hollywood is flat circle, Woody. This industry is like somebody's memory of an industry. I'm talking about a whole new hub for film and television. A renaissance. A rebirth.
A small fraction of Texas budget surplus to turn this state into the new Hollywood.
Texas has pulled a boatload of money for film incentives.
Count me in. I've been hotel hopping in all these other states for way too long.
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