Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertaintyJoint business planning (JBP) negotiations face challenges due to economic uncertainty and rising tariffs, leading brands to seek flexibility in contracts.
CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengthsRetail media spending is declining slightly as brands become more selective.Other marketing channels are seeing increased budget allocations compared to retail media.Brands are cautious in their retail media investments amid rising costs.
Marketing Briefing: Marketers push for more flexible retail media deals amidst economic uncertaintyJoint business planning (JBP) negotiations face challenges due to economic uncertainty and rising tariffs, leading brands to seek flexibility in contracts.
CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengthsRetail media spending is declining slightly as brands become more selective.Other marketing channels are seeing increased budget allocations compared to retail media.Brands are cautious in their retail media investments amid rising costs.
'We've got to call their bluff': Amidst retail media spend scrutiny, advertisers pull out of negotiationsMarketers are increasingly concerned about transparency in negotiations within the growing retail media network ecosystem.