#joint-business-planning

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Marketing tech
fromDigiday
4 months ago

CMO Strategies: Retail media continues to mature, as RMNs from the likes of Ulta and Gopuff build on their strengths

Retail media spending is declining slightly as brands become more selective.
Other marketing channels are seeing increased budget allocations compared to retail media.
Brands are cautious in their retail media investments amid rising costs.
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