fromEMARKETER1 week agoMarketing techMarketers double down on MMM46.9% of US brand and agency marketers plan to invest in marketing mix modeling (MMM) within the next 12 months.
fromEMARKETER1 week agoMarketing techMarketers double down on MMMNearly half of US brand and agency marketers plan to invest in marketing mix modeling (46.9%) in the next 12 months.
Marketing techfromThe Drum2 weeks agoThe measurement stack is broken. How do we fix it?Fragmented measurement stacks cause paralysis, undermining marketing decisions and growth; integrated, trustable measurement is needed to enable timely investment and action.