Go woke, go broke' not true for brands, says global advertising study
Inclusive advertising can significantly boost sales and brand loyalty despite previous backlash against brands that try to align with modern social values.
Inclusive advertising boosts sales & increases brand loyalty, new study finds
Inclusive advertising strengthens consumer loyalty and sales across various brands, contradicting the myth that it can negatively impact business performance.
Go woke, go broke' not true for brands, says global advertising study
Inclusive advertising can significantly boost sales and brand loyalty despite previous backlash against brands that try to align with modern social values.
Inclusive advertising boosts sales & increases brand loyalty, new study finds
Inclusive advertising strengthens consumer loyalty and sales across various brands, contradicting the myth that it can negatively impact business performance.
Only The Clouds Wants Usage-Based Pricing; The Ad Forecasts Are Sunny | AdExchanger
Streaming services may adopt usage-based pricing models similar to utilities, benefiting content creators by emphasizing active viewers.
The ad industry forecasts significant growth, driven by major upcoming events and a stabilized economy.
Inclusive advertising strategies prove beneficial for brand sales despite opposition.
Majority of trans people feel 'unsupported' by brands, Channel 4 study finds
Only 1 in 10 transgender people feel brands support their community; brands lack representation, fear backlash, sensationalize portrayals. Trans talent needed in adverts for inclusivity.
We're still waiting for B2B advertising's feminist revolution
Women make up a higher proportion of business decision-makers than before