"At the new ad agency Ability Machine in Nashville, creatives have access to a full suite of tools ranging from podcasting and photography studios to lighting equipment and design software. They also have quiet sensory rooms, dimmable lights, and a flexible seating system. Every part of the agency, from the way it tackles projects to the physical space it works from, is designed with its staff in mind, who are all adults with intellectual disabilities."
"The Ability Machine describes itself as a studio "powered by neurodiverse minds" that turns creativity "into both purpose and a paycheck for adults with varying abilities." So far, Ability Machine has already worked with multiple local brands, as well as national names like Mercedes-Benz and Kind, on a range of creative assets from slogans to artwork for retail spaces and ad campaigns."
"On the Avenue founder Tom Woodard has run the nonprofit for the past 10 years. Before that, he had a long career in advertising and brand building, primarily helping brands create signature jingles (you might remember him as the voice of the iconic Budweiser Super Bowl frogs). He says the idea for Ability Machine grew slowly over time, as he began bringing some of his creative projects to the community members at On the Avenue and asking for their input."
Ability Machine is a Nashville ad agency staffed by adults with intellectual disabilities and outfitted with podcasting and photography studios, lighting equipment, and design software. The workplace includes quiet sensory rooms, dimmable lights, and flexible seating to accommodate neurodiverse needs. The studio is described as powered by neurodiverse minds and converts creativity into both purpose and a paycheck. Ability Machine has created slogans, artwork, and campaigns for local brands and national clients including Mercedes‑Benz and Kind. The agency emerged as a formal offshoot of On the Avenue, a nonprofit studio founded and run by Tom Woodard, who has an extensive advertising background. Ability Machine occupies On the Avenue's 6,000-square-foot warehouse space.
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