#hyper-local-targeting

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#catalogue-reduction #machine-learning #marketing-roi #ctv #zip-code-level-media-buying #agency-strategy
Marketing tech
fromThedrum
4 days ago

Hyper-local measurement to optimise catalogue effectiveness

A multinational retailer eliminated 22% of paper catalogues using postal-code and persona-based machine learning, preserving €294 million in sales and increasing digital support.
fromAdExchanger
2 months ago

Why Hyper-Local Planning Agency Novus Media Likes Buying CTV Programmatically | AdExchanger

Is it too soon to start thinking about New Year's resolutions? Since taking on AdExchanger's CTV beat at the beginning of March, I've learned a lot about the industry from the perspectives of publishers, measurement companies, platforms and even a few brands. So next year, to round out my education, I'm setting a goal for myself to start talking to more media planners, agency executives and buy-side experts.
Marketing tech
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