The early introduction of home video game consoles, like the Atari, revolutionized access to gaming, eliminating the social pressures of arcades such as queueing and intimidation.
Weekend gatherings have become the true test of any audio equipment in this space. During last Sunday's NBA playoff game, a dozen friends scattered across sectional seating and spilled into the adjacent kitchen island, where drinks and snacks created constant background chatter.
From the texture of a white dress to the improved noise suppression that makes older films appear more vivid and dynamic, there was a clear separation between what Sony is doing with its scene recognition tech and competing brands.
"The easier you keep the planning the more likely you are to do it," explains Leenheer. "Remember the group wants to connect, let loose and just have fun."