"While it remains to be seen what lasting implications this deal will have on the future of TV manufacturing, it's likely that much won't seem all that different at first. We may see a "Designed by Sony, Built by TCL" branding push as the new company gears up for the release of its first few TV models, and selection may be limited as TCL tests how to fit the premium Bravia brand into the existing catalogue of midrange and budget-friendly screens."
"In a press release earlier today, Sony announced that it had entered a "strategic partnership" in which TCL would take a 51% stake in Sony's home entertainment division, which includes TVs and home audio. The deal will give TCL access to Sony's high-end OLED panel technology, which follows TCL purchasing LED technology patents from Samsung back in 2022. While the finer details of the agreement haven't yet been made public, this may signal that Sony is considering bowing out of the TV game altogether."
Sony announced a strategic partnership in which TCL will take a 51% stake in Sony's home entertainment division, covering TVs and home audio. The parties aim to finalize a full contract by the end of March 2026 and launch the new company by April 2027. Early product launches may carry "Designed by Sony, Built by TCL" branding and limited selections as TCL integrates the premium Bravia line into its midrange and budget catalog. The deal grants TCL access to Sony's high-end OLED panel technology, building on TCL's 2022 purchase of Samsung LED patents. Legal approvals remain pending.
Read at ZDNET
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