"Sony Senior Vice President Kenji Tanaka stated that through the strategic partnership, Bravia Inc. will strive to provide new customer value to a global audience and achieve further growth in the home entertainment field."
"The new wholly owned subsidiary will assume Sony's home entertainment business, covering research and development, design, manufacturing, and support for various devices, including Bravia televisions and home audio gear."
TCL has officially acquired a 51 percent stake in a new joint venture named Bravia Inc. for approximately 75.4 billion yen. Sony retains a 49 percent stake. Bravia Inc. will manage Sony's home entertainment business, including the development and manufacturing of Bravia televisions and audio systems. The joint venture will utilize TCL's advanced technology and supply chain to potentially lower product prices. Operations are set to begin in April 2027, with a focus on delivering new customer value and growth in the home entertainment sector.
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