Marketing
fromLitmus
3 days ago5 Holiday Email Mistakes That Drive Customers Away
Shoppers prefer clear subject lines, transparent pricing, real discounts, and thoughtful timing over high email volume to maintain trust and engagement.
The holiday shopping season is your biggest opportunity to connect with customers and drive sales. But with inboxes more crowded than Black Friday checkout lines, how do you make sure your emails actually get opened, read, and acted upon? Here's the reality: holiday email marketing generates up to 26% of annual revenue for many businesses. That's not just a nice bonus-it can make or break your entire year. The catch? Everyone knows this, so competition for attention is fierce.