Online marketing
fromLitmus
3 hours agoHow Email Engagement Shifts During the Holidays
Optimize holiday emails for mobile, send during evening and midday peaks, and use personalization and segmentation to boost engagement and deliverability.
The holiday shopping season is your biggest opportunity to connect with customers and drive sales. But with inboxes more crowded than Black Friday checkout lines, how do you make sure your emails actually get opened, read, and acted upon? Here's the reality: holiday email marketing generates up to 26% of annual revenue for many businesses. That's not just a nice bonus-it can make or break your entire year. The catch? Everyone knows this, so competition for attention is fierce.