"The holiday season is here, and for email marketers, that means one thing: it's go-time. As inboxes become more crowded than ever, standing out with engaging, optimized emails is crucial. To help you make the most of this time of year, we've analyzed billions of email opens and found key insights on holiday email engagement. Here's what you need to know to elevate your holiday email marketing strategy."
"During the holidays, email timing and strategy are everything. With the right segmentation, email content, and thoughtful email marketing campaigns, you can drive higher customer engagement and create a seamless customer experience. Here's how to make the most of the holiday season: 1. Shoppers increasingly make their purchases on mobile devices During the holidays, mobile reigns supreme. According to , between November 1-December 31, mobile shoppers spent $131.5 billion. On Christmas Day 2024, 65% of online sales were made using a mobile device."
Mobile devices account for the majority of holiday shopping and email opens, with $131.5 billion in mobile spending between November 1 and December 31 and 65% of online sales on Christmas Day 2024. Evening sending windows, particularly around 7pm, show elevated engagement rates. Segmentation, personalized content, and thoughtful triggered campaigns increase click-through rates and customer engagement. Mobile-friendly design and optimized automated flows, such as abandoned cart emails, improve conversion during peak holiday traffic. Prioritizing deliverability through personalization and list hygiene supports inbox placement and overall campaign performance during the crowded holiday season.
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