#haleon

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AdExchanger
2 months ago
Marketing tech

Haleon Says Attention Is A Good Measure Of Media Quality, But It's Too Soon To Make It A Buying Standard | AdExchanger

Consumer health care company Haleon is using attention metrics to measure the quality of inventory bought through Amazon DSP.
Attention is proving to be a better measure of quality than proxies like viewability and leads to better campaign performance. [ more ]
www.npr.org
3 months ago
Health

Robitussin's maker recalls cough syrup for possible high levels of yeast

Haleon, the maker of Robitussin cough syrup, is recalling several lots of products containing honey due to contamination.
The contamination could pose a serious risk to people with weakened immune systems. [ more ]
London Business News | Londonlovesbusiness.com
3 months ago
Marketing

Haleon to sell ChapStick lip balm brand for 401 million

Haleon is selling its ChapStick lip balm brand to Suave Brands for £410 million.
Yellow Wood Partners, a US private equity firm, will receive a minority stake in Suave valued at £63 million. [ more ]
The Drum
5 months ago
Public health

How Haleon made healthcare more inclusive

Haleon and Daniel J Edelman have won the Data and Insights category at The Drum Awards for PR.
Haleon launched the Health Inclusivity Index to tackle challenges to health inclusivity and generate urgency among policy makers and those experiencing exclusion. [ more ]
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