Digital Media Executive, Kerel Cooper, Joins GumGum as Chief Marketing OfficerKerel Cooper appointed as GumGum's CMO, to revolutionize mindset-first advertising approach.
GumGum Achieves 38% Reduction in Bidstream CO2 Emissions Through Partnership with Assertive YieldGumGum reduced bidstream carbon emissions by 38% in 2023 through partnership with Assertive Yield.
GumGum's In-Video Units Yield 30% Higher Attention Rate than Traditional AdsGumGum's In-Video units excel in maintaining viewer attention, especially among female viewers and in group settings, highlighting the effectiveness of contextual advertising in CTV ads.