#google-privacy-sandbox

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digital-advertising
MarTech
6 days ago
Marketing tech

The advertising industry "has stalled" as it faces a cookieless future | MarTech

The digital advertising industry is facing delays in third-party cookie deprecation and innovation due to the uncertainty surrounding Google's Privacy Sandbox. [ more ]
AdExchanger
2 months ago
Privacy professionals

Google's Privacy Sandbox Isn't As Bad As Critics Claim | AdExchanger

Google's Privacy Sandbox has more benefits than drawbacks
Privacy-enhancing technologies (PETs) strengthen data privacy compliance [ more ]
moredigital-advertising
third-party-cookies
Digiday
2 weeks ago
Marketing tech

Publishers' Privacy Sandbox testing enters a 'holding pattern'

Delay in full third-party cookies depreciation from Chrome welcomed by publishers, urging Google to enhance Privacy Sandbox based on feedback for a smoother transition. [ more ]
Digiday
2 weeks ago
Marketing tech

How publishers are optimizing their tech stacks to enhance addressability

Publishers must adapt post third-party cookie deprecation by focusing on first-party data and rethinking their tech stack.
Google's Privacy Sandbox is part of the solution; publishers should align with testing partners for future-proofing.
Utilizing Prebid server-side setup helps publishers improve ad performance and monetization opportunities. [ more ]
AdExchanger
3 weeks ago
Marketing tech

Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie's Demise | AdExchanger

Google delayed third-party cookie deprecation to address ongoing challenges and feedback concerns.
Potential anticompetitive concerns and negative effects on publishers highlighted in feedback for Chrome's Privacy Sandbox. [ more ]
Digiday
3 months ago
Privacy technologies

WTF are Related Website Sets in Google's Privacy Sandbox?

Google's Privacy Sandbox and its proposed APIs are causing disruption in the ad tech industry.
The Related Website Sets API is a proposed solution for publishers to declare relationships between their web domains after Chrome limits access to third-party cookies. [ more ]
Digiday
3 months ago
Privacy technologies

Privacy Sandbox focus shifts to need for end-to-end, fuller-scale testing

Advertisers, publishers, and ad tech firms need to conduct end-to-end testing to understand the impact of Google's Privacy Sandbox.
Testing whether Privacy Sandbox proposals work throughout the programmatic supply chain is crucial to ensure that the technology works for buyers and sellers. [ more ]
Digiday
3 months ago
Marketing

'There is movement now': Advertisers cautiously step into Google's Chrome's cookieless era with the Privacy Sandbox

Google's Privacy Sandbox poses challenges for marketers in the absence of third-party cookies.
The Sandbox's testing of the Protected Audience API is a significant change impacting the ad auction ecosystem. [ more ]
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publishers
Digiday
1 month ago
Marketing tech

Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns

First-party data is crucial for publishers' ad strategies, with concerns about Google's Privacy Sandbox reducing targeted ad effectiveness and revenue.
Publishers are shifting towards prioritizing first-party data for positive ad revenue outcomes and foresee an increase in ad impressions using first-party data in coming years. [ more ]
Digiday
3 months ago
Marketing tech

'Pretty hacky': Decoding publishers' concerns over Google's Privacy Sandbox's Protected Audiences API

Publishers are feeling left out of the conversation around Google's Privacy Sandbox and the Protected Audiences API.
The Protected Audiences API lacks transparency and reporting, causing concerns for publishers. [ more ]
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Exchangewire
1 month ago
Privacy professionals

Privacy Sandbox and the Countdown to Cookieless

Google is steadily removing tracking cookies from Chrome browsers until autumn 2024.
Industry collaboration is crucial in adapting to the shift towards a more privacy-conscious advertising landscape. [ more ]
Digiday
1 month ago
Marketing

WTF is Shared Storage in Google's Privacy Sandbox?

Shared Storage in Google's Privacy Sandbox is used for tracking online content exposures.
Brands continue to invest in marketing on TikTok despite recent issues. [ more ]
Digiday
2 months ago
Online marketing

Ad execs enter crucial phase of Google's Privacy Sandbox experimentation

Ad tech firms are testing Google's Privacy Sandbox components without alterations for tracking outcomes.
Publishers should monitor ad prices during testing to understand how changes impact revenue.
Limited ad traffic in testing means it will take time for advertisers to assess campaign effectiveness and adjust budgets. [ more ]
Iapp
2 months ago
Privacy technologies

Op-ed: Detailing challenges advertisers face in Google's Privacy Sandbox

Privacy Sandbox poses challenges for advertisers
Lack of commercial guarantee from Google [ more ]
Iapp
3 months ago
EU data protection

IAB Tech Lab report highlights advertisers' concerns with Google's Privacy Sandbox

Advertisers have raised concerns about several challenges in adopting Google's Privacy Sandbox.
IAB Tech Lab has opened a public comment period for stakeholders to provide feedback on the report. [ more ]
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