#google-privacy-sandbox

#google-privacy-sandbox

First-party data is crucial for publishers' ad strategies, with concerns about Google's Privacy Sandbox reducing targeted ad effectiveness and revenue.

Publishers are shifting towards prioritizing first-party data for positive ad revenue outcomes and foresee an increase in ad impressions using first-party data in coming years.

Google is steadily removing tracking cookies from Chrome browsers until autumn 2024.

Industry collaboration is crucial in adapting to the shift towards a more privacy-conscious advertising landscape.

Shared Storage in Google's Privacy Sandbox is used for tracking online content exposures.

Brands continue to invest in marketing on TikTok despite recent issues.

Ad tech firms are testing Google's Privacy Sandbox components without alterations for tracking outcomes.

Publishers should monitor ad prices during testing to understand how changes impact revenue.

Limited ad traffic in testing means it will take time for advertisers to assess campaign effectiveness and adjust budgets.

The Google Privacy Sandbox APIs outage highlighted dependency and unease in the ad tech industry towards Google Chrome's changes.

Ad tech companies raised concerns about Google's terms of service and the lack of consumer consent in the Privacy Sandbox.

Issues around contractual agreements and consumer privacy regulations emerged with the proposed changes to Google's Privacy Sandbox.