The advertising industry "has stalled" as it faces a cookieless future | MarTech
The digital advertising industry is facing delays in third-party cookie deprecation and innovation due to the uncertainty surrounding Google's Privacy Sandbox.
Publishers' Privacy Sandbox testing enters a 'holding pattern'
Delay in full third-party cookies depreciation from Chrome welcomed by publishers, urging Google to enhance Privacy Sandbox based on feedback for a smoother transition.
Google's Privacy Sandbox Isn't As Bad As Critics Claim | AdExchanger
Google's Privacy Sandbox has more benefits than drawbacks
Privacy-enhancing technologies (PETs) strengthen data privacy compliance
The advertising industry "has stalled" as it faces a cookieless future | MarTech
The digital advertising industry is facing delays in third-party cookie deprecation and innovation due to the uncertainty surrounding Google's Privacy Sandbox.
Publishers' Privacy Sandbox testing enters a 'holding pattern'
Delay in full third-party cookies depreciation from Chrome welcomed by publishers, urging Google to enhance Privacy Sandbox based on feedback for a smoother transition.
Google's Privacy Sandbox Isn't As Bad As Critics Claim | AdExchanger
Google's Privacy Sandbox has more benefits than drawbacks
Privacy-enhancing technologies (PETs) strengthen data privacy compliance
How publishers are optimizing their tech stacks to enhance addressability
Publishers must adapt post third-party cookie deprecation by focusing on first-party data and rethinking their tech stack.
Google's Privacy Sandbox is part of the solution; publishers should align with testing partners for future-proofing.
Utilizing Prebid server-side setup helps publishers improve ad performance and monetization opportunities.
Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie's Demise | AdExchanger
Google delayed third-party cookie deprecation to address ongoing challenges and feedback concerns.
Potential anticompetitive concerns and negative effects on publishers highlighted in feedback for Chrome's Privacy Sandbox.
WTF are Related Website Sets in Google's Privacy Sandbox?
Google's Privacy Sandbox and its proposed APIs are causing disruption in the ad tech industry.
The Related Website Sets API is a proposed solution for publishers to declare relationships between their web domains after Chrome limits access to third-party cookies.
Privacy Sandbox focus shifts to need for end-to-end, fuller-scale testing
Advertisers, publishers, and ad tech firms need to conduct end-to-end testing to understand the impact of Google's Privacy Sandbox.
Testing whether Privacy Sandbox proposals work throughout the programmatic supply chain is crucial to ensure that the technology works for buyers and sellers.
'There is movement now': Advertisers cautiously step into Google's Chrome's cookieless era with the Privacy Sandbox
Google's Privacy Sandbox poses challenges for marketers in the absence of third-party cookies.
The Sandbox's testing of the Protected Audience API is a significant change impacting the ad auction ecosystem.
How publishers are optimizing their tech stacks to enhance addressability
Publishers must adapt post third-party cookie deprecation by focusing on first-party data and rethinking their tech stack.
Google's Privacy Sandbox is part of the solution; publishers should align with testing partners for future-proofing.
Utilizing Prebid server-side setup helps publishers improve ad performance and monetization opportunities.
Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie's Demise | AdExchanger
Google delayed third-party cookie deprecation to address ongoing challenges and feedback concerns.
Potential anticompetitive concerns and negative effects on publishers highlighted in feedback for Chrome's Privacy Sandbox.
WTF are Related Website Sets in Google's Privacy Sandbox?
Google's Privacy Sandbox and its proposed APIs are causing disruption in the ad tech industry.
The Related Website Sets API is a proposed solution for publishers to declare relationships between their web domains after Chrome limits access to third-party cookies.
Privacy Sandbox focus shifts to need for end-to-end, fuller-scale testing
Advertisers, publishers, and ad tech firms need to conduct end-to-end testing to understand the impact of Google's Privacy Sandbox.
Testing whether Privacy Sandbox proposals work throughout the programmatic supply chain is crucial to ensure that the technology works for buyers and sellers.
'There is movement now': Advertisers cautiously step into Google's Chrome's cookieless era with the Privacy Sandbox
Google's Privacy Sandbox poses challenges for marketers in the absence of third-party cookies.
The Sandbox's testing of the Protected Audience API is a significant change impacting the ad auction ecosystem.
Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns
First-party data is crucial for publishers' ad strategies, with concerns about Google's Privacy Sandbox reducing targeted ad effectiveness and revenue.
Publishers are shifting towards prioritizing first-party data for positive ad revenue outcomes and foresee an increase in ad impressions using first-party data in coming years.
'Pretty hacky': Decoding publishers' concerns over Google's Privacy Sandbox's Protected Audiences API
Publishers are feeling left out of the conversation around Google's Privacy Sandbox and the Protected Audiences API.
The Protected Audiences API lacks transparency and reporting, causing concerns for publishers.
Research Briefing: Publishers bank on their own first-party data amid Privacy Sandbox concerns
First-party data is crucial for publishers' ad strategies, with concerns about Google's Privacy Sandbox reducing targeted ad effectiveness and revenue.
Publishers are shifting towards prioritizing first-party data for positive ad revenue outcomes and foresee an increase in ad impressions using first-party data in coming years.
'Pretty hacky': Decoding publishers' concerns over Google's Privacy Sandbox's Protected Audiences API
Publishers are feeling left out of the conversation around Google's Privacy Sandbox and the Protected Audiences API.
The Protected Audiences API lacks transparency and reporting, causing concerns for publishers.