While Google's engineering team quickly fixed the May outage with no data loss, concerns arose about dependency on Google and unease with its terms of service in the ad tech industry.
Ad tech companies faced contractual issues with Google's updated Privacy Sandbox Terms of Service, fearing data inaccuracies, operational limitations, and liability skew towards third parties.
B2C concerns highlighted inadequate Chrome user instructions for Privacy Sandbox consent under GDPR regulations, raising questions about personally identifiable information stored in browsers and API functionalities.
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