This Ad-Tech Company Is Powering Surveillance of US Military PersonnelA Lithuanian ad-tech company, Eskimi, was discovered selling sensitive location data on US military personnel through a Florida-based broker.
The New HoldCo Agency Model; Does X's Lawsuit Alienate Advertisers More? | AdExchangerWPP shares decline due to weak earnings in specific verticals, contrasting Publicis' growth.Ad tech industry faces challenge of AI-generated obituaries linked to bad faith publishers.
Multilocal Strengthens Leadership Team by Appointing Rachel Powney to Lead Global MarketingRachel Powney appointed as VP of Marketing at Multilocal, focusing on global strategic positioning and brand development.
What's Going On With The Trading Desk Shares Wednesday? - Trade Desk (NASDAQ:TTD)Google's decision to keep third-party cookies impacted The Trade Desk, Inc. stock, signaling importance of industry shifts in ad tech.
The cases for and against The Trade Desk's Top 100 ListThe Trade Desk's dominance in the ad tech industry leads to inevitable conflicts and scrutiny.
Ad tech's week on Wall Street underscores critical industry challengesThe Trade Desk continues to lead in the ad tech industry with UID2 and a focus on CTV and retail media.
The cases for and against The Trade Desk's Top 100 ListThe Trade Desk's dominance in the ad tech industry leads to inevitable conflicts and scrutiny.
Ad tech's week on Wall Street underscores critical industry challengesThe Trade Desk continues to lead in the ad tech industry with UID2 and a focus on CTV and retail media.
What is the Future of Search?AI-driven search is transforming the ad tech industry, with Google and OpenAI in competition for innovation and dominance.
Ranking The Open Web | AdExchangerThe shift towards curation of top publishers and the growing focus on connected TV space are redefining programmatic advertising.
'It's in Google's best interest': Sources urge more formal Privacy Sandbox legal termsThe Google Privacy Sandbox APIs outage highlighted dependency and unease in the ad tech industry towards Google Chrome's changes.Ad tech companies raised concerns about Google's terms of service and the lack of consumer consent in the Privacy Sandbox.Issues around contractual agreements and consumer privacy regulations emerged with the proposed changes to Google's Privacy Sandbox.
Opti Digital Amplifies Corporate Social Responsibility Efforts as it GrowsCorporate social responsibility strategy by ad tech platform to limit environmental impact underscores industry commitment to sustainability.
Anzu & Cedara Launch First-to-Market Media Sustainability Solution for Intrinsic In-Game AdvertisingAdvertisers can now measure and compensate for carbon emissions from intrinsic in-game advertising, enhancing sustainability efforts in the ad tech industry.
Opti Digital Amplifies Corporate Social Responsibility Efforts as it GrowsCorporate social responsibility strategy by ad tech platform to limit environmental impact underscores industry commitment to sustainability.
Anzu & Cedara Launch First-to-Market Media Sustainability Solution for Intrinsic In-Game AdvertisingAdvertisers can now measure and compensate for carbon emissions from intrinsic in-game advertising, enhancing sustainability efforts in the ad tech industry.
As Oracle's ad business collapses, layoffs and uncertainty ripple through the industryOracle is shutting down its advertising division without interest in selling, leading to layoffs and potential opportunities for employees in other companies.
Reflections and revelations: Cannes ad execs confront responsibility amid industry chaosResponsible advertising is more about lip service than action, with misaligned incentives and challenges in the ad tech industry.