#ad-tech-industry

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#privacy-sandbox
Benzinga
15 hours ago
Marketing tech

What's Going On With The Trading Desk Shares Wednesday? - Trade Desk (NASDAQ:TTD)

Google's decision to keep third-party cookies impacted The Trade Desk, Inc. stock, signaling importance of industry shifts in ad tech. [ more ]
AdExchanger
3 months ago
Marketing tech

The UK's CMA Wants Ad Tech To Spill All The Tea On Their Privacy Sandbox Concerns | AdExchanger

The UK's CMA is evaluating the Privacy Sandbox and Google's third-party cookies deprecation for competition concerns.
Input from ad tech industry insiders is crucial for CMA's assessment process and may influence Google's plans. [ more ]
Benzinga
15 hours ago
Marketing tech

What's Going On With The Trading Desk Shares Wednesday? - Trade Desk (NASDAQ:TTD)

Google's decision to keep third-party cookies impacted The Trade Desk, Inc. stock, signaling importance of industry shifts in ad tech. [ more ]
AdExchanger
3 months ago
Marketing tech

The UK's CMA Wants Ad Tech To Spill All The Tea On Their Privacy Sandbox Concerns | AdExchanger

The UK's CMA is evaluating the Privacy Sandbox and Google's third-party cookies deprecation for competition concerns.
Input from ad tech industry insiders is crucial for CMA's assessment process and may influence Google's plans. [ more ]
moreprivacy-sandbox
#the-trade-desk
Digiday
2 months ago
Marketing tech

Ad tech's week on Wall Street underscores critical industry challenges

The Trade Desk continues to lead in the ad tech industry with UID2 and a focus on CTV and retail media. [ more ]
Digiday
1 month ago
Marketing tech

The cases for and against The Trade Desk's Top 100 List

The Trade Desk's dominance in the ad tech industry leads to inevitable conflicts and scrutiny. [ more ]
Digiday
2 months ago
Marketing tech

Ad tech's week on Wall Street underscores critical industry challenges

The Trade Desk continues to lead in the ad tech industry with UID2 and a focus on CTV and retail media. [ more ]
Digiday
1 month ago
Marketing tech

The cases for and against The Trade Desk's Top 100 List

The Trade Desk's dominance in the ad tech industry leads to inevitable conflicts and scrutiny. [ more ]
morethe-trade-desk
#digital-advertising
Exchangewire
3 months ago
Marketing

Opti Digital Appoints Olly Aulakh as CRO to Lead Ongoing High-Growth Phase

The appointment of Olly Aulakh as CRO at Opti Digital signifies the company's focus on expanding into new markets and strengthening its position in the digital advertising industry. [ more ]
Exchangewire
3 months ago
Marketing tech

How the DMA is Reshaping Ad Tech for Better or Worse

The DMA targets online gatekeepers to promote fair competition.
The DMA enforces fines and rules to prevent favoritism and maintain a level playing field. [ more ]
Exchangewire
3 months ago
Marketing

Opti Digital Appoints Olly Aulakh as CRO to Lead Ongoing High-Growth Phase

The appointment of Olly Aulakh as CRO at Opti Digital signifies the company's focus on expanding into new markets and strengthening its position in the digital advertising industry. [ more ]
Exchangewire
3 months ago
Marketing tech

How the DMA is Reshaping Ad Tech for Better or Worse

The DMA targets online gatekeepers to promote fair competition.
The DMA enforces fines and rules to prevent favoritism and maintain a level playing field. [ more ]
moredigital-advertising
AdExchanger
3 months ago
Marketing tech

Hidden MFA | AdExchanger

Forbes' www3 subdomain operated a different kind of MFA site with slideshow versions crammed with ads.
Adalytics exposed issues with improper labeling of the www3 subdomain in bid requests, impacting various players in the ad tech industry. [ more ]
Digiday
4 months ago
Privacy professionals

Competition advocates urge further Privacy Sandbox delays

Some stakeholders are concerned about Google's Privacy Sandbox proposals evading government censure.
There are tensions between international regulatory ideals and the conduct of ad tech firms. [ more ]
Exchangewire
5 months ago
Marketing tech

SmartyAds Announces the Separation of its White-Label Solutions Department Into a Separate Company Named Teqblaze

Separation of white-label solutions department into Teqblaze
No immediate action required from clients post-separation [ more ]
Exchangewire
5 months ago
Marketing tech

Seedtag Appoints Kartal Goksel as Chief Technology Officer

Kartal Goksel has been appointed as Seedtag's new CTO.
Goksel's extensive experience in the ad tech industry will help drive innovation at Seedtag. [ more ]
AdExchanger
7 months ago
Marketing tech

The Addressable Ecosystem Bubble Is About To Burst. It's Time To Use Emerging Methodologies That Address The Non-Addressable | AdExchanger

The ad tech industry is undergoing significant changes with the phasing out of cookies and new privacy regulations.
Preserving addressability is crucial, and log-ins may be the future for user identification in advertising. [ more ]
Exchangewire
7 months ago
Marketing

What's Making MENA Tick?

MENA's ad tech industry is worth $5.9bn and projected to reach $6.9bn by 2024.
The MENA region is reshaping global ad tech trends with a unique mix of innovation and shifting consumer habits. [ more ]
Exchangewire
7 months ago
Marketing

The Digital Audio Industry Is Transforming and It's Time Brands Tuned In - ExchangeWire.com

AI is set to usher in a new era for digital audio, raising both exciting prospects and concerns.
Mobile gaming is still the largest and most profitable avenue for audio ads, but the wider ad tech industry is on the brink of transformation. [ more ]
Exchangewire
1 month ago
Artificial intelligence

What is the Future of Search?

AI-driven search is transforming the ad tech industry, with Google and OpenAI in competition for innovation and dominance. [ more ]
AdExchanger
1 month ago
Marketing tech

Ranking The Open Web | AdExchanger

The shift towards curation of top publishers and the growing focus on connected TV space are redefining programmatic advertising. [ more ]
Digiday
1 week ago
Privacy professionals

'It's in Google's best interest': Sources urge more formal Privacy Sandbox legal terms

The Google Privacy Sandbox APIs outage highlighted dependency and unease in the ad tech industry towards Google Chrome's changes.
Ad tech companies raised concerns about Google's terms of service and the lack of consumer consent in the Privacy Sandbox.
Issues around contractual agreements and consumer privacy regulations emerged with the proposed changes to Google's Privacy Sandbox. [ more ]
#sustainability
Exchangewire
3 weeks ago
Marketing

Anzu & Cedara Launch First-to-Market Media Sustainability Solution for Intrinsic In-Game Advertising

Advertisers can now measure and compensate for carbon emissions from intrinsic in-game advertising, enhancing sustainability efforts in the ad tech industry. [ more ]
Exchangewire
1 month ago
Marketing tech

Opti Digital Amplifies Corporate Social Responsibility Efforts as it Grows

Corporate social responsibility strategy by ad tech platform to limit environmental impact underscores industry commitment to sustainability. [ more ]
Exchangewire
3 weeks ago
Marketing

Anzu & Cedara Launch First-to-Market Media Sustainability Solution for Intrinsic In-Game Advertising

Advertisers can now measure and compensate for carbon emissions from intrinsic in-game advertising, enhancing sustainability efforts in the ad tech industry. [ more ]
Exchangewire
1 month ago
Marketing tech

Opti Digital Amplifies Corporate Social Responsibility Efforts as it Grows

Corporate social responsibility strategy by ad tech platform to limit environmental impact underscores industry commitment to sustainability. [ more ]
moresustainability
Digiday
4 weeks ago
Marketing tech

As Oracle's ad business collapses, layoffs and uncertainty ripple through the industry

Oracle is shutting down its advertising division without interest in selling, leading to layoffs and potential opportunities for employees in other companies. [ more ]
Digiday
1 month ago
Marketing

Reflections and revelations: Cannes ad execs confront responsibility amid industry chaos

Responsible advertising is more about lip service than action, with misaligned incentives and challenges in the ad tech industry. [ more ]
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