Google's deprecation deadline for third-party cookies has been shifted to early next year due to ongoing challenges and reconciling divergent feedback, leading to unanswered questions and delays in the rollout of the Privacy Sandbox.
Feedback from the UK's CMA, industry groups, and stakeholders emphasized anticompetitive concerns, negative impacts on publisher CPMs, and worries about control in ad auctions within Google's Privacy Sandbox.
#third-party-cookies #google-privacy-sandbox #regulatory-oversight #anticompetitive-concerns #publisher-relationships
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