PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO | AdExchangerSupply-path optimization (SPO) is a significant growth driver for PubMatic's CTV business.
Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie's Demise | AdExchangerGoogle delayed third-party cookie deprecation to address ongoing challenges and feedback concerns.Potential anticompetitive concerns and negative effects on publishers highlighted in feedback for Chrome's Privacy Sandbox.