#publisher-relationships

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AdExchanger
3 weeks ago
Marketing tech

PubMatic Is Betting On Two Ad Tech Acronyms: CTV And SPO | AdExchanger

Supply-path optimization (SPO) is a significant growth driver for PubMatic's CTV business. [ more ]
AdExchanger
1 month ago
Marketing tech

Why Privacy Sandbox Testers Are Relieved Google Delayed The Cookie's Demise | AdExchanger

Google delayed third-party cookie deprecation to address ongoing challenges and feedback concerns.
Potential anticompetitive concerns and negative effects on publishers highlighted in feedback for Chrome's Privacy Sandbox. [ more ]
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