What Does Gen-Z Want in France? American Beauty Brands.Glossier successfully appeals to Generation Z with innovative pop-up experiences combining fragrance promotion with personalized AI-generated poetry.
How Glossier CEO Kyle Leahy got the beauty brand to turn a profitKyle Leahy successfully reinvented Glossier, launching it into new markets and achieving profitability under her leadership as CEO.
How Does Glossier's Founder Define Success?Glossier's fragrance strategy focuses on diverse expressions of personal beauty through unique and moderately priced products.
I've Had Non-Stop Compliments Since Switching to This Skin Scent-And It's Set To Be A 2025 IconGlossier You is a unique skin scent enhancer gaining wide appreciation for its cozy and musky notes, enhanced by the individual's skin chemistry.
I Smelled Glossier's 2 New Fragrances & These Are My Honest ThoughtsGlossier expands its fragrance line with two new scents, Doux and Rêve, enhancing the beloved Glossier You with distinct characteristics.
What Does Gen-Z Want in France? American Beauty Brands.Glossier successfully appeals to Generation Z with innovative pop-up experiences combining fragrance promotion with personalized AI-generated poetry.
How Glossier CEO Kyle Leahy got the beauty brand to turn a profitKyle Leahy successfully reinvented Glossier, launching it into new markets and achieving profitability under her leadership as CEO.
How Does Glossier's Founder Define Success?Glossier's fragrance strategy focuses on diverse expressions of personal beauty through unique and moderately priced products.
I've Had Non-Stop Compliments Since Switching to This Skin Scent-And It's Set To Be A 2025 IconGlossier You is a unique skin scent enhancer gaining wide appreciation for its cozy and musky notes, enhanced by the individual's skin chemistry.
I Smelled Glossier's 2 New Fragrances & These Are My Honest ThoughtsGlossier expands its fragrance line with two new scents, Doux and Rêve, enhancing the beloved Glossier You with distinct characteristics.
Glossier's new CEO said listening to customers on these 3 things helped her overhaul the beauty companyCustomer feedback is essential for rejuvenating brand strategy and profitability.
I've Never (Ever!) Received a Compliment on My Brows Until I Started Using This ProductGlossier Boy Brow Arch transforms sparse brows, offering natural-looking fullness that impresses others, even those with naturally thicker brows.
How Glossier's perfume saved it from the millennial dustbinGlossier's 'You' perfume found viral success on TikTok, revitalizing the brand by attracting a new Gen Z audience organically.
Glossier quietly introduced a new logo for its summer collectionGlossier introduced a new '70s-inspired logo using a chunky typeface for their summer capsule collection, reflecting a shift towards more personality in brand visuals.
How Glossier's perfume saved it from the millennial dustbinGlossier's 'You' perfume found viral success on TikTok, revitalizing the brand by attracting a new Gen Z audience organically.
Glossier quietly introduced a new logo for its summer collectionGlossier introduced a new '70s-inspired logo using a chunky typeface for their summer capsule collection, reflecting a shift towards more personality in brand visuals.