#gen-z-preferences

#gen-z-preferences

Frozen cocktails are increasingly preferred by drinkers, particularly Gen Z, especially during hot summer months.

Kentucky's whiskey industry is in crisis due to bankruptcy filings and declining bourbon sales, significantly influenced by changing consumer preferences.

B2B buyers extensively use social media for purchasing advice, emphasizing the necessity for brands to adapt their marketing strategies.

Escapist marketing offers consumers a temporary escape from reality, influencing brands to embrace storytelling and immersive experiences.

Emotional connection and creativity are key components driving the preference of Gen Z consumers toward brands.