Tech Companies Show Feet as They Try to Appeal to Gen Z
Briefly

Tech Companies Show Feet as They Try to Appeal to Gen Z
"Over the last year or so, Silicon Valley made an all-out push for employees to return to the office. Now that the industry has people back at their desks, it's trying to figure out how to make them happy. The influx of office dwellers, including a growing number of Gen Z representatives, has the Valley trying new things, like shoeless offices."
"The list includes digital workspace maker Notion, payroll company Gusto, mobile games developer Supercell, and a number of AI-centric startups like Replicate and Rime Labs. Now, whether going shoeless around others really adds much comfort to your work day is probably a matter of personal preference. But the idea behind it, per the Times, is to allow employees who are being made to go back to commuting to work some of the same comfort they once had while working from home."
"Elsewhere, they're going less for regenerative and more degenerate. According to the Wall Street Journal, some startups have started filling the snack bar with Zyn and other nicotine pouches. Palantirthe surveillance tech company run by Trump-aligned, pro-war crime CEO Alex Karphas apparently been on the front lines of this push, presumably because the hit from the pouches is the only thing that allows its employees to calm down after pushing out a new update to improve the efficacy of murder drones."
Silicon Valley firms are testing unconventional perks to soften the return to in-person work. Some startups encourage employees to remove shoes at the office and a site called Noshoes.fun catalogs companies with shoeless policies, including Notion, Gusto, Supercell, Replicate, and Rime Labs. The shoeless option aims to recreate home comfort for commuters and to appeal to a younger, Gen Z-skewing workforce. Other companies have stocked snack bars with Zyn and nicotine pouches. A few larger tech firms have been prominent in these moves. Corporate leaders are still adapting to younger employees' expectations while managing office returns.
Read at gizmodo.com
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