Beast Industries acquired Step, a teen-focused mobile banking app, marking the company's entry into financial services and aligning with a primarily Gen-Z audience.
YouTuber Hank Green warns Gen Z that being an influencer isn't all lazy mornings and free trips: 'The vast majority of your life is typing' | Fortune
Building a creator career requires sustained, often unglamorous workâconsistent content production, niche focus, and clear goals rather than chasing viral fame.
How Brands Are Tapping the College Content Machine
Fashion brands activate on college campuses to engage student content creators and build authentic community-driven marketing aligned with brand identity.