#game-marketing

#game-marketing

Alinea's head of marketing analysis Rhys Elliot wrote on Substack that Silksong sold over 3 million copies on Steam in just three days. In addition, Elliot detailed that of the 5 million people playing the game, 1 million of them accessed it through Xbox Game Pass on console. All in all, it's "the single biggest indie launch we've ever tracked in that time period," per Elliot, especially factoring in the $50 million generated from Steam.

An interesting story about Peak, a co-op climbing game, highlights how smart marketing and community engagement helped it sell over 2 million copies in just nine days.