#game-marketing

#game-marketing

There are many different constituents that tune in, Keighley told The Game Business (a newsletter he cofounded with author Chris Dring) in a new interview. And it is a balancing act. You correctly pointed out that there's the awards aspect of the show, there's the announcement aspect, and yes, there are some people that would like to see the show be all awards. Some would like to see all announcements.

Fresh from sweeping the Golden Joysticks and poised to do the same at The Game Awards, Sandfall Interactive's phenomenal debut RPG is one of the most buzzed-about releases of the year, so it should surprise no one when we announce that Clair Obscur: Expedition 33 is the biggest new third-party game launch on Xbox Game Pass of 2025, Microsoft announced in a new blog post.

Alinea's head of marketing analysis Rhys Elliot wrote on Substack that Silksong sold over 3 million copies on Steam in just three days. In addition, Elliot detailed that of the 5 million people playing the game, 1 million of them accessed it through Xbox Game Pass on console. All in all, it's "the single biggest indie launch we've ever tracked in that time period," per Elliot, especially factoring in the $50 million generated from Steam.

An interesting story about Peak, a co-op climbing game, highlights how smart marketing and community engagement helped it sell over 2 million copies in just nine days.