"There are many different constituents that tune in, Keighley told The Game Business (a newsletter he cofounded with author Chris Dring) in a new interview. And it is a balancing act. You correctly pointed out that there's the awards aspect of the show, there's the announcement aspect, and yes, there are some people that would like to see the show be all awards. Some would like to see all announcements."
"My view always is that the announcements create a very wide audience that tunes into the show, he said. And because of that, when we do give out these awards, they're seen by a lot of people. Lots of games get sold out of The Game Awards. Balatro had a huge boost. So hopefully it's a good thing for developers. But that careful balance is a hard thing to strike and we don't always get it right."
The Game Awards combines awards presentations and high-profile game announcements to attract a diverse audience despite criticism over runtime and announcement relevance. Announcements broaden viewership, which increases exposure for nominated and winning titles and can drive sales for both major and indie developers. Post-show attention and platform ports can amplify that effect, as seen with Balatro's surge in popularity after awards recognition and a successful mobile release. Even nominations often increase visibility. Balancing the commercial draw of announcements with the ceremony's role in recognizing artistic achievement is complex and occasionally imperfect.
Read at Kotaku
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