#full-funnel-advertising

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#connected-tv #streaming-tv #ad-supported-streaming #retail-media-networks #cross-channel-activation
fromDigiday
2 days ago

CTV beyond the living room: The marketer's guide to expanding CTV to every screen

Earlier this year, Nielsen reported that, for the first time, more people watch TV via streaming services than both broadcast and cable combined. According to "The Gauge" report, streaming accounted for 44.8% of TV viewership as of May 2025, while broadcast and cable together accounted for 44.2%. And as live sports increasingly become part of the streaming landscape, streaming viewership is not expected to slow down.
Marketing tech
Marketing tech
fromAdExchanger
1 week ago

The Full-Funnel Retail Media Network: Bridging On-Site And Off-Site For Seamless Customer Journeys | AdExchanger

Retail media networks drive full-funnel marketing by bridging on-site and off-site channels to build awareness, consideration, conversions, and customer loyalty.
fromForbes
3 weeks ago

The Future Of Connected TV Is Already Here-What Happens Next?

Vibhor Kapoor is the Chief Business Officer at , an AI-powered advertising technology company. With the average consumer requiring 56 branded touchpoints before making a purchase, connected TV (CTV) has emerged as one of the most effective ways to bridge those touchpoints across channels. Once considered a top-of-funnel tool for building brand awareness, CTV has quickly evolved into a high-performing, full-funnel channel with better targeting, measurement and retargeting capabilities.
Marketing tech
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