fromMedium1 month agoPsychologyLower the surprise: Applying The free energy principle to UXThe brain constantly predicts sensory input and minimizes prediction error (free energy), driving expectations, perception, and responses to surprises.
fromMedium1 month agoScienceLower the surprise: Applying The free energy principle to UXThe brain constantly predicts and minimizes the gap between expectation and reality, reducing free energy to avoid surprise.
