#behavioral-design
#behavioral-design
[ follow ]
#free-energy-principle #predictive-brain #neuroscience #retail-marketing #product-design #perception
fromPsychology Today
2 weeks agoThe Mirror Trap of Hybrid Advertisement
We now live inside a behavioral laboratory that adapts to us in real time. The entire digital ecosystem has become a shape-shifting mirror, reflecting back our preferences, vulnerabilities, and aspirations with uncanny precision. And while that mirror feels convenient, it also exerts a pull powerful enough to erode something essential: our ability to choose freely. What we are witnessing is the convergence of two accelerating forces.
Marketing
Digital life
fromFortune
1 month agoI helped build the architecture of addiction for social media and I see warning labels coming. That's just a start | Fortune
AI-driven algorithms are engineering addictive experiences that hijack human attention, eroding focus, time, productivity, and meaningful moments.
fromMarTech
1 month agoGamification has promise and pitfalls | MarTech
Gamification is one of those shiny objects that periodically captures companies' attention - a tactic that promises to boost engagement and revenue metrics. After all, everyone else seems to be doing it, so why not your company, too? At its core, gamification means applying game design elements in non-game contexts to tap into human motivation - boosting engagement and participation over time. In marketing, that can translate into higher revenue, stronger loyalty and longer customer lifetime value.
Marketing
Food & drink
fromdesignboom | architecture & design magazine
1 month agoplease help: teary-eyed stickers on lunch boxes encourage customers to reduce food waste
FamilyMart’s teary-eyed “Please Help” stickers boost purchases of near-expiration meals, reducing food waste and potentially saving about 3,000 tons annually.
Gadgets
fromdesignboom | architecture & design magazine
2 months agosolid steel phone case weighs six pounds to limit people from using their devices
A six-pound stainless-steel phone case increases physical effort to reduce smartphone use by making prolonged holding uncomfortable and encouraging shorter screen sessions.
fromuxdesign.cc
2 months agoThe 12 emotional journeys of color psychology
Journey mapping is one of the most widely used tools in interactive design, helping us create products and campaigns that connect with users on a deeper emotional level. This is key to building long-term loyalty, where users and customers feel an irrational sense of trust and gratitude toward your brand. In this article, I'll explain what an emotional journey is to give you a strategic perspective on how we use emotional design to shape user experiences.
Psychology
fromHarvard Business Review
2 months agoA Research-Backed Training Method That Improves Hiring Outcomes
In the current climate, generic and expensive programs to promote diversity, equity, and inclusion-for example, trainings-are increasingly falling out of favor. In fact, most of the existing research suggests that trainings have not been effective at changing people's behaviors or measurable organizational outcomes, such as who gets hired. Yet, what hasn't changed is companies' need to tap into the broadest possible talent pool to hire the best person for the right role at the right time.
Women
[ Load more ]