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#advertising #marketing #digital-marketing #retail-media #social-media #consumer-behavior #ai #marketing-strategy
#retail-media
Online marketing
fromThe Drum
21 hours ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
Marketing
fromAdExchanger
4 days ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromDigiday
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Online marketing
fromThe Drum
21 hours ago

Making retail media work harder with smarter data strategies

Retail media networks are growing, and effective data strategies are essential for maximizing value for retailers and brands.
Marketing
fromAdExchanger
4 days ago

Hard Truths For Retail Media At The IAB Tech Lab Connected Commerce Summit | AdExchanger

The retail media industry faces challenges requiring strategic choices to avoid irrelevance and unrealistic expectations.
Marketing
fromDigiday
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromModern Retail
1 week ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
Marketing
fromDigiday
6 days ago

Creator content has become critical for retail media networks

Retail media and the creator economy are increasingly interconnected, enhancing advertising effectiveness through data-driven creator partnerships.
more#retail-media
Marketing tech
fromForbes
10 hours ago

How Non-Gaming Marketers Are Rewriting The Rules Of User Acquisition

Mobile advertising is evolving as e-commerce and fintech target broader audiences beyond gaming, driven by cost-effective strategies on the open internet.
E-Commerce
fromwww.marketingdive.com
22 hours ago

Maximizing the transaction moment: Why the point of purchase is retail's most undervalued growth lever

Ecommerce optimization must shift focus from conversion to maximizing value during and after the purchase moment.
#digital-advertising
Marketing tech
fromwww.marketingdive.com
22 hours ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
Marketing
fromThedrum
1 day ago

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.
Marketing
fromThedrum
1 day ago

Why Advertising is all Treat and no Trick

Digital advertising tools minimize risks and enhance targeting, leading to improved ROI and brand safety.
Marketing tech
fromwww.marketingdive.com
22 hours ago

Creator marketing now a core media channel' while search slows: IAB

Digital advertising revenue reached $294.6 billion in 2025, driven by video, creator content, and performance media despite economic challenges.
more#digital-advertising
#social-media
Social media marketing
fromMiami Herald
2 hours ago

Explore the power of social media ads in shaping consumer behavior

Social media has transformed product discovery, with platforms like YouTube, Instagram, and TikTok dominating consumer behavior and advertising strategies.
Digital life
fromForbes
10 hours ago

Agencies Must Refresh Stale Media Mixes To Retain Relevance

Social media engagement is declining, particularly among Gen-Z and Millennials, signaling a shift in advertising strategies.
Social media marketing
fromMiami Herald
2 hours ago

Explore the power of social media ads in shaping consumer behavior

Social media has transformed product discovery, with platforms like YouTube, Instagram, and TikTok dominating consumer behavior and advertising strategies.
more#social-media
fromNonprofit Tech for Good
2 hours ago

7 Steps to Turn Your SMS Program into a Storytelling Engine

SMS is one of the most underused answers to that problem. Texts get opened, they feel personal, and the barrier to respond is lower than almost any other channel. When you ask a question, people answer. And what comes back can become some of your most compelling content.
Fundraising
#email-marketing
Deliverability
fromVerticalResponse
1 day ago

Email Marketing Calendar: How to Plan a Year of Campaigns

An email marketing calendar is essential for small businesses and nonprofits to engage subscribers effectively throughout 2026.
Deliverability
fromAWeber
4 days ago

Three Ways to Segment Your Email List as a Small Business (Starting with Tags)

Segmentation enhances email marketing effectiveness by delivering relevant content to different subscriber groups based on their interests and behaviors.
Deliverability
fromAWeber
6 days ago

How to Improve Your Email Open Rates as a Small Business

Open rates are crucial indicators of email marketing success, influenced by subject lines, timing, deliverability, file size, and list quality.
Deliverability
fromVerticalResponse
1 day ago

Email Marketing Calendar: How to Plan a Year of Campaigns

An email marketing calendar is essential for small businesses and nonprofits to engage subscribers effectively throughout 2026.
Deliverability
fromAWeber
4 days ago

Three Ways to Segment Your Email List as a Small Business (Starting with Tags)

Segmentation enhances email marketing effectiveness by delivering relevant content to different subscriber groups based on their interests and behaviors.
Deliverability
fromAWeber
6 days ago

How to Improve Your Email Open Rates as a Small Business

Open rates are crucial indicators of email marketing success, influenced by subject lines, timing, deliverability, file size, and list quality.
more#email-marketing
Media industry
fromAdExchanger
3 days ago

Reaching For More Reach | AdExchanger

Diverse-owned media companies are innovating with first-party data to maintain relevance amid declining traffic and advertiser demand for scale.
#marketing
Marketing
fromCMSWire.com
9 hours ago

10 Marketing Buzzwords That Need to Go in 2026

CMSWire's Marketing & Customer Experience Leadership channel provides actionable research and insights for CMOs and customer experience innovators.
Marketing
fromThe Drum
5 days ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
Marketing
fromMarTech
6 days ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing
fromInc
1 week ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing
fromMarTech
1 week ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
Marketing
fromCMSWire.com
9 hours ago

10 Marketing Buzzwords That Need to Go in 2026

CMSWire's Marketing & Customer Experience Leadership channel provides actionable research and insights for CMOs and customer experience innovators.
Marketing
fromThe Drum
5 days ago

The Great Marketing Declutter are you surviving, striving, or thriving

Marketers must identify their group—survivors, strivers, or thrivers—to navigate challenges effectively in a disrupted environment.
Marketing
fromMarTech
6 days ago

Marketing looks successful, but misses what matters | MarTech

Marketing has drifted from driving business growth to focusing on optics and internal validation, leading to a disconnect from revenue.
Marketing
fromInc
1 week ago

Why 'Brilliant' Marketing Ideas Fail-and Practical Ones Win

Successful marketing campaigns balance creativity with feasibility, ensuring ideas are both innovative and executable within budget constraints.
Marketing
fromMarTech
1 week ago

Marketing that pleases everyone converts no one | MarTech

Safe marketing fails because it avoids tension and seeks approval, leading to invisibility and disengagement from customers.
more#marketing
Music
fromAV Club
5 days ago

Congratulations, you discovered digital marketing

Geese's Coachella performance included a cover of Justin Bieber's 'Baby', highlighting their connection through the marketing agency Chaotic Good.
Growth hacking
fromEntrepreneur
4 days ago

How to Turn a Product Into Something People Actually Talk About

Distribution should be integral to product development from the start, focusing on one channel before expanding.
Online learning
fromEntrepreneur
5 days ago

Why Smart Brands Are Betting on Education-Led Marketing

Education-led marketing builds trust and fosters engagement by providing valuable knowledge to customers, moving away from traditional marketing tactics.
#qr-codes
Web design
fromThedrum
6 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
6 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
6 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
Web design
fromThedrum
6 days ago

QR Code Marketing

QR codes have evolved from low adoption rates to widespread use, driven by smartphone accessibility and the COVID-19 pandemic.
more#qr-codes
Online marketing
fromThedrum
12 hours ago

How to crush your Q4 Digital Marketing Strategy

Focus on immediate revenue opportunities during Q4, prioritizing customer engagement and user experience over long-term projects.
#ai
Marketing tech
fromThe Drum
8 hours ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Marketing tech
fromAol
5 hours ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
fromCreative Review
20 hours ago
Marketing tech

The ad industry, AI and the environment

AI's environmental impact is often overlooked, with significant consequences for vulnerable communities and the planet.
fromresund Startups
1 day ago
Marketing tech

AI & Digital Marketing Day - Shaping the Future of E-Commerce

AI is transforming digital marketing, enhancing customer engagement, campaign optimization, and driving growth.
Marketing tech
fromThe Drum
8 hours ago

In ctrl or out of touch? The ninth P of marketing revealed

AI is reshaping customer journeys, creating a trust gap between marketers and consumers regarding data usage for personalization.
Marketing tech
fromAol
5 hours ago

How AI is reshaping brand visibility: What businesses need to know

AI is transforming brand visibility by prioritizing content clarity and verifiability over traditional ranking metrics.
Marketing tech
fromAdExchanger
17 hours ago

Brand-Trained Agents Can Give Marketers A Fuller View Of Their Customers | AdExchanger

Envive helps brands optimize their presence in LLMs by developing brand-specific agents and analyzing customer data.
Marketing tech
fromresund Startups
1 day ago

AI & Digital Marketing Day - Shaping the Future of E-Commerce

AI is transforming digital marketing, enhancing customer engagement, campaign optimization, and driving growth.
more#ai
Marketing
fromMarTech
10 hours ago

Marketing investment is a capital allocation decision | MarTech

Marketing spend should be treated as a capital allocation decision to optimize contribution profit and revenue growth.
E-Commerce
fromwww.retaildive.com
22 hours ago

Unified commerce: Why it's the next evolution of retail

Customers expect seamless shopping experiences across digital and physical channels, necessitating a shift towards unified commerce for real-time operations.
Data science
fromMarTech
3 days ago

Synthetic research is a promise with a catch | MarTech

Economic pressure for quick research results conflicts with the scientific demand for rigor, leading to potential biases in synthetic data outputs.
Media industry
fromAdExchanger
3 days ago

Hot Take: YouTube Shouldn't Rely On Creators To Convince Brands It's TV | AdExchanger

YouTube aims to position itself as a television alternative to attract larger advertising budgets.
Marketing tech
fromEMARKETER
18 hours ago

Marketers are putting personalization first on the data activation wishlist

Personalization at scale is the top data activation investment priority at 38%, followed by real-time campaign optimization and audience segmentation.
#advertising
Marketing
fromDigiday
18 hours ago

Media Buying Briefing: As Q1 results from a few holdcos show, the market's not panicking, yet

Ad spending remains stable despite economic uncertainty, as marketers recognize the long-term risks of cutting budgets during downturns.
Marketing tech
fromExchangewire
3 days ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Marketing tech
fromDigiday
3 days ago

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.
Marketing
fromDigiday
18 hours ago

Media Buying Briefing: As Q1 results from a few holdcos show, the market's not panicking, yet

Ad spending remains stable despite economic uncertainty, as marketers recognize the long-term risks of cutting budgets during downturns.
Marketing tech
fromExchangewire
3 days ago

The Stack: Advertising's Next Phase - ExchangeWire.com

Advertising, streaming, and regulation are converging as platforms focus on monetization amid increasing scrutiny and evolving industry standards.
Marketing tech
fromDigiday
3 days ago

'Everything is coming down': ChatGPT ads are getting cheaper

Advertising costs on ChatGPT have significantly decreased from $60 to as low as $25 per thousand users in just nine weeks.
more#advertising
Online marketing
fromMiami Herald
4 hours ago

Inside LLM SEO: How to optimize and measure your brand's visibility

Learning faster than competitors is crucial for businesses to adapt to LLM SEO and maintain a competitive edge.
E-Commerce
fromDigiday
18 hours ago

Why Mondelez is hiring a global lead to solve for AI-driven shopping bots

Mondelez is investing in agentic commerce, anticipating a significant shift in online shopping with AI bots shopping for consumers.
fromAdExchanger
2 years ago

Commerce | AdExchanger

Regulators are paying more attention to data privacy because their constituents consider it a 'kitchen table' issue, highlighting its importance in everyday life.
EU data protection
Deliverability
fromMarTech
3 days ago

A 15-minute AI workflow to clean campaign data | MarTech

Data hygiene is crucial for effective campaign personalization and segmentation, requiring a quick AI-assisted cleanup before launching.
Marketing tech
fromAdExchanger
18 hours ago

Prompt For More Ads; Who Advertises The Advertisers? | AdExchanger

OpenAI's advertising efforts face challenges due to limited inventory despite strong engagement signals from ChatGPT ad pilots.
fromWashington Monthly
13 hours ago

How Amazon's AI Algorithms Raise the Prices You Pay

The complaint alleges that Amazon maintains a monopoly in online retail through a self-reinforcing cycle of dominance that thwarts competitors and entrenches its market grip.
E-Commerce
Online marketing
fromInc
4 days ago

As Online Ads Lose Impact, These Throwback Marketing Strategies Are Quietly Winning Attention

Old-school marketing tactics like direct mail and long-form content are resurging as effective strategies in a saturated digital landscape.
Marketing tech
fromForbes
4 hours ago

How Smart Brands Are Approaching ChatGPT Ads Right Now

Interest in advertising on ChatGPT is growing as ads are integrated into user conversations, especially in free and lower-cost tiers.
fromThedrum
6 days ago
Social media marketing

5 Tips to Amplify your Social Strategy

Social media is essential for brands to engage audiences and grow their business through a multichannel approach and consistent content delivery.
Growth hacking
fromEntrepreneur
2 weeks ago

Want To Retain More Customers? Make This Marketing Shift.

Insufficient documentation and poor support contribute to customer churn by hindering product value discovery.
Online marketing
fromEntrepreneur
5 days ago

How to Find the Right Keywords for Your Digital Marketing Strategy

Effective keyword research is essential for digital marketing success, focusing on industry terms and customer search intent.
E-Commerce
fromEntrepreneur
1 week ago

Why Price Isn't the Real Reason People Buy Anymore

People prioritize ease, safety, and familiarity over price, with trust and habit influencing buying decisions more than discounts.
#google-ads
Marketing tech
fromMarTech
6 days ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
Marketing tech
fromMarTech
6 days ago

Google simplifies enhanced conversions in Ads | MarTech

Google simplifies conversion tracking in Ads by consolidating features and allowing multiple data input methods for improved accuracy.
more#google-ads
Marketing
fromThedrum
17 hours ago

Across The Desk with Lamar's John Miller

OOH advertising is proving its effectiveness through measurable ROI, driving web traffic, foot traffic, and conversions.
Marketing tech
fromMiami Herald
5 hours ago

How AI is reshaping brand visibility: What businesses need to know

AI tools are reshaping brand visibility, prioritizing clarity and verifiability over traditional ranking metrics.
Marketing
fromThe Drum
1 day ago

Agency leaders debate: Does marketing call for narrower expertise than ever before?

The debate between generalism and specialism in agencies continues, with leaders questioning which approach is more beneficial for success.
Marketing tech
fromAdExchanger
18 hours ago

What Happens When The Attribution Cartel Meets Advertising's Halo Effect?

The proposed 'Attribution' standard risks increasing privacy issues and undermining ad effectiveness measurement.
#digital-marketing
Marketing tech
fromForbes
1 day ago

How Direct Mail Can Win Back Marketers In A Volatile Digital Economy

Marketers are increasingly using direct mail to combat digital fatigue and restore balance in their marketing strategies.
Marketing
fromThedrum
4 days ago

Balancing brand and performance for long-term growth

Enjoy transforms businesses by creating impactful digital experiences through insights and a focus on both short-term and long-term strategies.
Marketing tech
fromForbes
1 day ago

How Direct Mail Can Win Back Marketers In A Volatile Digital Economy

Marketers are increasingly using direct mail to combat digital fatigue and restore balance in their marketing strategies.
more#digital-marketing
Marketing
fromVogue
3 days ago

Where Should Your Beauty Brand Be After 10 Years?

The beauty industry faces challenges as the original direct-to-consumer model becomes less viable due to rising costs and changing retail dynamics.
Marketing tech
fromModern Retail
18 hours ago

Modern Retail+ Research: Expectations around AI are straining brand-agency relationships

Agencies in 2026 face challenges from reduced client budgets and AI integration, with expectations for increased spending in 2027.
Marketing
fromDigiday
3 days ago

Future of Marketing Briefing: Why brand builders are back in fashion

CPG companies are shifting focus from performance marketers to brand builders in their hiring practices.
Marketing tech
fromTNW | Artificial-Intelligence
1 hour ago

Semrush Brand Visibility Framework launches at Adobe Summit as AI search rewrites discovery rules

Semrush launched a Brand Visibility Framework to measure brand presence across AI-generated answers and traditional search amid declining organic click-through rates.
Marketing
fromThedrum
4 days ago

Seedtag and Nielsen research finds contextual targeting boosts consumer interest in advertising by 32%

Contextual advertising significantly enhances consumer interest and engagement compared to traditional demographic targeting.
Marketing tech
fromwww.housingwire.com
5 hours ago

Chief marketing and growth officer model for brokerages

Marketing is now a growth engine for brokerages, driving recruitment, retention, and revenue growth, rather than just a support function.
Marketing tech
fromThedrum
6 hours ago

StackAdapt and Broadsign Team Up to Streamline Political pDOOH Ad Buys

Native support for Broadsign Auction Packages streamlines political ad campaign execution across screens and key audience segments.
Marketing tech
fromThedrum
5 hours ago

10x social share growth for American Trade Association

The Trade Association rebuilt its website on Ibexa DXP to improve content accessibility and management for policymakers and regulators.
Marketing
fromForbes
5 days ago

The Modern CMO's Expanding Strategy

The role of CMO is evolving, with varying titles and responsibilities across companies.
Marketing tech
fromThedrum
1 day ago

Kiko increases store visits by 165% with S4M

S4M helps brands increase store visits through tailored advertising that targets local customers at every step of their journey.
Marketing tech
fromThe Drum
3 days ago

Future-proofing your advertising strategy for a cookie-free climate

Advertisers in APAC must develop addressability strategies before third-party cookies are deprecated to maintain targeting and measurement capabilities.
Marketing tech
fromTechCrunch
4 days ago

AI traffic to US retailers rose 393% in Q1, and it's boosting their revenue too | TechCrunch

AI traffic to U.S. retailers' websites surged by 269% in March, with AI visitors converting better and driving higher revenue per visit.
Marketing tech
fromForbes
6 days ago

How To Move From Paid Social Reach To Owned 1P-Data-Driven Connections

Brands are shifting focus from paid social ads to building direct relationships with customers through first-party data and owned channels.
Marketing tech
fromExchangewire
6 days ago

Rewriting the Rules of Ad Tech: Intent-Driven Discovery, Meaningful Human Connections, and Transparency

AI and privacy are pivotal forces reshaping the ad tech industry in 2026.
Marketing tech
fromMarTech
1 week ago

A 6-step AI workflow for building better seasonal campaigns | MarTech

Seasonal campaigns that integrate industry trends, consumer behavior, and brand strategy yield higher sales and ROI.
Marketing
fromThe Drum
3 weeks ago

Performance marketing 101

Performance marketing in 2023 emphasizes effective measurement, data interplay, and personalization within the broader marketing landscape.
Marketing tech
fromForbes
1 week ago

The More Things Change, The More Marketing Stays The Same

The media landscape evolves, but core challenges for marketers remain consistent over time.
Marketing tech
fromModern Retail
1 month ago

As retail media enters its second act, savvy brands diversify networks and tactics

Retail media maturity requires brands to orchestrate complete customer journeys across multiple retailers and funnel stages rather than relying solely on bottom-funnel search tactics.
fromThe Drum
2 months ago

How brands can optimise their digital campaigns for Black Friday before, during and after

Just like rock and roll, Black Friday is something imported from the USA that has gone from niche to consumer frenzy levels in a few short years. What originally started as a physical retail initiative has now morphed into a digital one, with offers pinging onto our phones as customers spend more of their lives in the digital, mobile-first realm. With so many brand vying for customers attention, paid online activity is a necessity in developing a smart strategy to win customers not only at this time of year, but to also inform your strategy for the future.
fromEMARKETER
2 months ago

Most marketers are giving themselves 3-6 months to master GEO

Key stat: 54% of US marketers plan to fully implement their generative engine optimization (GEO) strategy within three to six months, according to September 2025 data from Scribewise. Beyond the chart: Use this chart: Drop this into your next digital strategy review to show stakeholders the GEO timeline pressure. Use it to benchmark your team's implementation plans against the majority.
Marketing tech
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