During an interview on Stripe's "Cheeky Pint" podcast, published Monday, Tobi Lütke said he enjoys trying out the hobbies of people he admires. He said he started racing cars after visiting the track with friends, for example, and "immediately fell in love" with it. The German-born entrepreneur has competed in the Rolex 24, a sports car endurance race held at Daytona in January, among other competitions.
Formula 1 might be riding high these days on a wave of interest not seen since the 1960s, but the Drive to Survive effect has been felt elsewhere in the world of motorsport. Endurance racing like the 24 Hours of Le Mans or the Rolex 24 at Daytona has seen record crowds over the last few years, and a large part of that is down to the sports prototype class, exemplified by cars from the likes of Ferrari and Porsche.
As a world-class production with excellent attention to detail and exciting live coverage, those of us following the race from afar can be prone to forgetting that race organizers are participating in their own impressive endurance event.