#demand-side-platform-dsp

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Marketing tech
fromwww.fool.com
1 month ago

The Rise of Amazon Ads: Who the Winners and Losers Are

Amazon's ad business and Netflix partnership position Amazon to dominate connected TV advertising, consolidating premium inventory, data-driven targeting, and advertiser budgets.
Marketing tech
fromwww.businessinsider.com
1 month ago

Inside Amazon's plan to clobber rivals The Trade Desk and Google in a key area of advertising

Amazon is aggressively expanding its adtech operations to become the world's top demand-side platform, intensifying competition with Google and The Trade Desk.
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