#demand-gen

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Django
fromSearch Engine Roundtable
2 days ago

Google Ads Asset Optimization Layout Gets a Refresh

A new asset optimization screen with checkboxes for video and image selection has been discovered in Demand Gen campaigns, allowing preview before publishing.
Marketing tech
fromDigiday
1 month ago

YouTube's upmarket TV push still runs on mid-funnel DNA

YouTube is pushing for TV ad budgets while protecting mid-funnel performance by promoting Demand Gen and leveraging Shorts plus new measurement to win performance dollars.
Marketing tech
fromwww.socialmediatoday.com
1 month ago

Google Adds Search Data to Demand Gen Campaigns, Improved CTV Conversion

Google added brand-search attribution, scannable YouTube QR codes on CTV, and Hotel Center feed integration to Demand Gen campaigns to boost direct-response commerce.
#google-ads
more#google-ads
Online marketing
fromSocial Media Today
5 months ago

Google Rolls Out New Updates for Demand Gen Campaigns

AI-powered Demand Gen on YouTube improved conversions per dollar by 26%, gains monthly Demand Gen Drops, and uses Omni-Channel Smart Bidding to optimize store visits.
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