YouTube's upmarket TV push still runs on mid-funnel DNA
YouTube is pushing for TV ad budgets while protecting mid-funnel performance by promoting Demand Gen and leveraging Shorts plus new measurement to win performance dollars.
Google Adds Search Data to Demand Gen Campaigns, Improved CTV Conversion
Google added brand-search attribution, scannable YouTube QR codes on CTV, and Hotel Center feed integration to Demand Gen campaigns to boost direct-response commerce.
Google Rolls Out New Updates for Demand Gen Campaigns
AI-powered Demand Gen on YouTube improved conversions per dollar by 26%, gains monthly Demand Gen Drops, and uses Omni-Channel Smart Bidding to optimize store visits.
