"Google Ads added a new channel control for Demand Gen to show ads in Google Maps."
"Some advertisers see the ability to select Maps as a placement in Demand Gen."
"This change was spotted by a number of folks including Meg Erickson, Jyll Saskin Gales, Adrian Dekker, Thomas Eccel and Francesca Poles."
"Here are some screenshots of this setting: Forum discussion at LinkedIn."
Google Ads introduced a channel control in Demand Gen that enables ads to appear in Google Maps. Advertisers can now choose Maps as a placement option when configuring Demand Gen campaigns. The addition expands placement choices and may boost location-based visibility and foot-traffic oriented outcomes for advertisers running Demand Gen efforts. Multiple advertisers have observed the Maps placement option in their accounts and shared screenshots of the setting. Availability appears limited to some accounts at present; broader rollout timing and performance impacts have not been specified. Advertisers should monitor placement settings and results closely.
Read at www.seroundtable.com
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