"First off, Google is adding attributable brand search data to Demand Gen campaigns, which will give you an overview of the amount of searches on both Google and YouTube that can be attributed to your promotion. So now, you'll have more data on how your ads lead to results, or at least more in-depth queries, which could give you more insight into how your promotions are driving response."
"As you can see in this example, Google's QR codes for CTV will make it easier for people viewing YouTube content on their TV sets to directly engage with ads, by simply scanning in the related bar code to get more info. And it could be worth considering. YouTube says that viewers watched 35 billion hours of shopping-related videos in the app over the past year, with significant growth in such via CTV viewers. As such, simplified connected shopping options could be a big boost to your Demand Gen approach."
"Finally, Google will also now enable hotel advertisers to connect their Hotel Center feed into Demand Gen campaigns, which will then populate dynamic ads. As you can see in this example, by linking your Hotel Center feed into Demand Gen, that will then enable the system to create real-time ads, including hotel pricing, ratings and availability, all built for direct response."
Google introduced updates to Demand Gen campaigns that add brand-search attribution, scannable YouTube QR codes for CTV, and Hotel Center feed integration for dynamic hotel ads. Attributable brand search data will show searches on Google and YouTube tied to specific promotions, providing deeper insight into ad-driven queries and response. Shoppable CTV QR codes let viewers scan a barcode on TV to engage directly with ads, supported by strong shopping video consumption on YouTube. Linking Hotel Center feeds enables real-time dynamic ads with pricing, ratings, and availability for direct-response hotel bookings.
Read at www.socialmediatoday.com
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