#data-partnerships

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Media industry
fromAdExchanger
4 days ago

Let's Be Upfront About Performance | AdExchanger

TV upfronts emphasized performance marketing, using outcomes-based measurement, data partnerships, and targeted engagement to win media buyers’ demand for flexibility and results.
fromThe Verge
1 month ago

Google says Polymarket bets showing up in News was an 'error'

Google News is designed to show sources that create content about current issues, events, and important topics, and we have policies for sites to be eligible to appear.
Media industry
fromAdExchanger
3 months ago

AI Won't Shop For You - Yet | AdExchanger

"I do think [agentic] changes everything," says LiveRamp CEO Scott Howe on this week's episode of AdExchanger Talks. "But I'm not a big subscriber of, 'Hey, we're all going to buy agentically.'"
Marketing tech
Marketing tech
fromAdExchanger
4 months ago

CTV Is Stuck In Its Growing Pains. Can AI Save the Day? | AdExchanger

CTV advertising still struggles with frequency capping and measurement while AI becomes ubiquitous and data partnerships aim to connect viewing and purchasing signals.
Marketing tech
fromAdExchanger
8 months ago

Comscore Debuts A Way To Turn Consumer Profile Data Into ID-Free Audiences | AdExchanger

Comscore's Data Partner Network uses AI to convert ID-based datasets into ID-free audience segments for privacy-friendly, predictive audience targeting.
E-Commerce
fromDigiday
9 months ago

Media Briefing: Amazon's off-site ad push is becoming publishers' post-cookie playbook

Amazon is leveraging publisher partnerships and shopper data to enhance its advertising platform and challenge established competitors.
E-Commerce
fromAdExchanger
10 months ago

Amazon Pays Up For Old Media; Begun, The Browser Wars Have | AdExchanger

Amazon collaborates with Condé Nast and Hearst for data to enhance its Rufus AI shopping agent.
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