Many users experience AI chats as closer to therapy than search, so ads can feel acceptable in transactional moments but aggressive in reflective or emotional ones. Imagine your therapist taking a break from listening to sell you a supplement.
Bola Rotibi, chief of enterprise research at CCS Insight, said professionals should take practical steps to protect themselves. "Get fluent in prompts, verification, and basic data ethics and rules, such as GDPR and audit trails," she told ZDNET. "Shift from coordination to owning an end-to-end outcome. Define the task, select the tool, verify the result, and sign off. That human failsafe of design, integration, and governance is where resilience lives."
Customer support has shifted from a defensive necessity into an offensive growth lever, emphasizing proactive personalization and predictive service models to enhance customer experience.
