"Public trust has become the new currency for AI innovation": Why SAS is ringing the alarm bell on AI governance for enterprises
Briefly

At SAS Innovate 2025, VP Reggie Townsend emphasized that leaders must prioritize AI governance and risk management for successful implementation. He pointed out the increasing frequency of AI requests within organizations, suggesting a growing trend. Townsend cited the IAPP's AI Governance Profession Report 2025, which revealed that 42% of organizations see AI governance as a strategic priority, with many proactively preparing governance measures even before adopting AI. He advocates for a governance-first approach, stating that trustworthy AI should be a foundational element of any AI project.
"Two separate requests, mind you, within two hours of one another, from two separate employees altogether," Townsend noted. "This is increasingly becoming a normal day for myself and for leaders like me around the world."
"I like to say that trustworthy AI begins before the first line of code." Townsend emphasized the importance of governance as an integral part of AI deployment.
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