His company, the Daily Wire, dominated social-media feeds and podcast apps; in the run-up to the 2020 election, it was ranked as Facebook's top English-language publisher for three straight months. Virality seemed to be the Daily Wire's birthright: Scathing news items on Nancy Pelosi's salon visits during the pandemic racked up millions more views than the websites of Fox News, CNN, and the New York Times. Shapiro himself was ubiquitous, a right-wing star who had risen to fame before Donald Trump and seamlessly adapted to the MAGA takeover of the Republican Party.
It was October of 2023 when Daily Wire decided that their war on liberal chocolate bars and razors should be extended to Disney and one of the company's classic fairy tales: Snow White. If you don't remember or only vaguely remember the project, that's because it was never actually made. A teaser trailer starring former Daily Wire employee Brett Cooper was released though, suggesting Snow White and the Evil Queen would directly take on Disney's live action remake.