"The conservative media company Daily Wire was once a star of the MAGA digital universe, dominating social media feeds and podcast apps with a blend of anti-woke commentary, viral Facebook posts and culture-war stunts. In the run-up to the 2020 presidential election, the company co-founded by conservative pundit Ben Shapiro ranked as Facebook's top English-language publisher for three straight months. Its sarcastic news items on then-House Speaker Nancy Pelosi's salon visits gained millions more views than the websites of Fox News, CNN and the New York Times."
"There was a time, not very long ago, when Ben Shapiro could reasonably call himself the king of all conservative media. His company, the Daily Wire, dominated social-media feeds and podcast apps; in the run-up to the 2020 election, it was ranked as Facebook's top English-language publisher for three straight months. Virality seemed to be the Daily Wire's birthright: Scathing news items on Nancy Pelosi's salon visits during the pandemic racked up millions more views than the websites of Fox News, CNN, and the New York Times."
"Shortly after Harwell posted the tweet, New York Magazine revised its lede to credit him for the observation about Shapiro's success. The updated lede read: In 2020, as Drew Harwell at the Washington Post notes, Shapiro's media company, the Daily Wire, ranked as Facebook's top English-la"
A Washington Post reporter posted screenshots showing that the lede of a New York Magazine story closely resembled the lede of his own story about the supposed fall of Ben Shapiro’s media empire. The shared framing described Daily Wire as a major force in the MAGA digital universe, emphasizing anti-woke commentary, viral social posts, and culture-war stunts. It also cited Daily Wire’s ranking as Facebook’s top English-language publisher for three straight months leading up to the 2020 election. The ledes further highlighted that sarcastic items about Nancy Pelosi’s salon visits drew millions more views than major mainstream outlets. After the screenshots were shared, New York Magazine revised its lede to credit the reporter’s observation.
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